Ready to come Clean?

What if you could enhance your life and the lives of your clients just by asking more beautifully crafted questions?

Download our complimentary booklet

Ready To Come Clean?

Yes!! I Want It!

What’s happening now?


Save the date! Metaphorum, the global online festival celebrating Clean Language and its ever-increasing variety of applications, will be back on 3 December 2021.

Click to Register

Clean Convergence 2022

Live Online

The annual Clean Convergence event featuring Penny Tompkins and James Lawley is coming soon!

Pre-Register to hold your place for Advanced Clean Facilitator Training and our annual Symbolic Modeling Retreat.

SAVE YOUR DATES:  You can get all the details HERE.

Clean Language Institute is a global leader in training and facilitation of Clean Language methodologies since 2008. We have programs in the US, Germany, Japan, Canada and more.

 We love Clean and what it can do for you!!

What Is It ALL About?

What is Clean Language?

Clean Language is a way of asking questions that [invites/encourages/allows] your clients to answer however they like. It respects their models of the world. It keeps your stuff out and their stuff in, and helps you obtain more authentic and accurate information. This skill uses simple questions, cleaned of inference and presupposition, to build mental models of another person’s experience. It is used in coaching, therapy, business, interviewing and, more recently, as a research methodology in higher education. Clean Language helps clients to discover and develop idiosyncratic symbols and metaphors without any content introduced by the therapist/coach/interviewer.

What is Clean Facilitation?

First, let’s look at the nature of facilitation. Facilitation either assists or makes easier the progress or improvement of something. As a ‘content neutral’ way of working with others, it enables a person or group to think deeply about their assumptions, beliefs, values, systemic processes, and context.

Facilitation is different from coaching.

Coaching is designed to train or instruct, most often focusing on the present and/or future.

Coaching is different from therapy.

Therapy is used in a diagnostic manner to treat, relieve, or heal a disorder, most often focusing on how one was affected by the past.

Clean Facilitation uses clean questions to focus on the resources that your client or group brings towards their desired outcome. Clean Facilitation is not a method of changing things, but a way of helping your clients create supportive conditions for change to occur.

This neutral methodology blends well with coaching, therapeutic, and management frames. At its essence, its stance of open, neutral curiosity has the added benefit of helping the coach/therapist keep their assumptions, presuppositions, and suggestions to themselves–not through good intentions alone, but through the skillful use of Clean Questions and a modeling methodology devised over a 25 year period.

“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller

Let me show you how Clean Language makes things better.


If any part of your business requires that you talk to people and understand them clearly, Clean Language can help you quickly ‘hear’ them accurately and authentically. It’s worth your time to invest in one or more of our trainings and have superior clearity about what needs to happen.


As a coach, you want your clients to experience positive results that are long-lasting. With Clean Language, your clients will lead their own revolution using all their own meaningful metaphors leading them to triumph faster and more effectively than ever before with results that make an impact on their lives.


Read the book Who Is Using Clean Language, Anyway?

Find out how people all around the world are using the Clean Language methodology to make their work and life better.

Purchase your Kindle/Epub version here.

You’re a professional. Perhaps you’re a coach, a teacher, a therapist, a manager, or even a researcher. You have your education, your certificates, your diplomas, and your licenses.

You’ve taken training in human resources, human performance, child pedagogy, cause evaluation, coaching, psychology…

You’ve taken workshops and courses on active listening, communication, NLP, getting along with people, anger management…

You’ve got oodles of tools to use, even an entire tool box of models to use, some of which have served you well.

Why would you want to learn something new? Something so entirely different to what you have been doing that it is difficult to explain in concepts and best experienced?

Modeling with Clean questions and principles will change the way you work with others and how you know yourself.

Truly listening – listening deeply, accurately, and intentionally – is the beginning of understanding.

We learn to talk and one is rarely taught how to communicate.

We have ears and are rarely taught how to listen.

We have eyes and are rarely taught how to observe.

We are taught how to find ‘facts’, but rarely how to cultivate curiosity.

We are encouraged to be authentic, genuine, our very best, but rarely facilitated to know what that ‘very best’ is.

We are encouraged to use science and rarely taught how our imaginations have inspired and cultivated scientific inquiry. Think Albert Einstein, Elias Howe, and Isaac Newton*.

We are told to learn about successful people and take them to heart, do what they do, but rarely facilitated to model our own successes.

We are told to understand others when most of us haven’t an inkling of understanding ourselves.

What Clean questions and becoming a good modeler can help you and your clients do

Increase your knowledge of personal patterns and how they effect your relationships and work

Create desired outcomes that inspire you

Develop personal strategies for success

Model your own excellence and the excellence of others

Use constraints and limitations as resources towards what you would like to have happen

Sort out complex problems and strategies to bring out the best from yourself and your clients

Stay out of other peoples ‘stuff’

Respect other peoples world views and experiences

Be more skillful in stepping out of judgment, contempt, and ridicule

Work with the deeper meaning in client conversations

Trust others to have capacity and resilience and treat them as such

Become an excellent modeler, helping those around you achieve more

Clean Language is for


Is it simple?


Is it easy?

It depends.


Is it worth it?


Clean Language is a paradigm shift.

Clean Language and its principles will rock your world. If you pay attention and apply what you learn to your relationships and client work I can guarantee you it will rock their world too.

* Albert Einstein – the theory of relativity from an imagined scenario of traveling faster than light
Elias Howe – invented the sewing machine needle from a dream
Isaac Newton – and his apple as a metaphor for what might be happening to the moon

Would you like the general scoop on Clean Language & Symbolic Modeling?

Then join us here. It’s a 90-minute masterclass that could change your life.

This complimentary masterclass is designed for individuals interested in personal facilitation services as well as the curious parent, teacher, manager, or practitioner that might like to add Clean methodologies to their life, work or practice.

Choose the time that suits you best.


think California sunshine

for USA and EU participants


think California sunsets over the beach

for USA and Japan participants

Don’t take my word for it.

Here’s what people are saying.

JANE ADRIAN Teacher/College Professor

This was one of the most valuable conferences I’ve attended in a long time. I attend many education conferences and this was top notch. The expertise of both Sharon and Marian was the cornerstone of the success of this.

Jane Adrian | High School Teacher (at-risk teens), College Professor, Cal Poly

RICK BURKE Nuclear Power Industry

First of all, I want to thank Sharon Small for the training this weekend. It was very informative and the format was excellent. As we expressed during the Q & A, the opportunity to perform as a Facilitator, Client and Observer was a thorough way to obtain the information about Desired Outcomes. Although I wasn’t sure what to expect during the three day training, it was a pleasant surprise. The format in which Sharon presented the material was simple (not easy) and clear. The atmosphere was relaxing and definitely NOT stuffy as some other trainings I have attended in the past. I believe her attitude and flow had everything to do with how we received the information and in turn implemented it during our sessions. Her preparation was “on point” and kept us on track throughout the entire weekend. Her patience with our mishaps and questions was well noted. Her feedback and assistance was smooth and well received. I’m not sure if I have enough adjectives and adverbs to describe the experience.

Sharon’s ability to convey Clean Language to a group of individuals is excellent. I see the confidence and knowledge as she explains the material. The absolute seamless way she transitions from one subject to another is priceless. Clean Language is a valuable tool that can be utilized by everyone in all walks of life and business.

Rick Burke | Project Controls Engineer, Nuclear Power Industry

JACKIE ARNOLD Executive Coach/Author

Sharon facilitated my learning and assessment during my Clean Language Training in Portsmouth UK. I have found her facilitation sensitive, professional and insightful. She has a delightful way of making you feel supported whilst at the same time enabling you to learn and grow from the constructive feedback. I have valued her comments and would describe her as a facilitator with both backbone and heart.

Jackie Arnold | Executive Coach/Author, Coach 4 Executives

YUJI YAMAGAMI Senior Auditor & Trainer

Yesterday, I had a session with one of my clients. He runs a small facility maintenance and cleaning business for retailers and shops. He wanted to know how his operation’s quality can be improved, and he was somewhat obsessed with coming up with “objective” quality criteria so that his cleaning workers have uniform understanding of what is considered “Clean”, for example, clean restroom for shoppers.

As you can suspect, it is hard to come up with something like that. So, I tried Clean Language in Japanese, and I think I did it OK. I asked bunch of developing questions about clean restroom… and he came up with “like my own house’s rest room” or “a restroom that arouse one’s homing instinct”.

After I helped him develop those metaphors, then I switched to sequence questions, bit by bit, attempting to get to the source of how such restroom can be realized, and all of a sudden, he shouted in quite loud voice saying something how he was not putting customers’ shoes when considering quality criteria… and then started stating his action plans quite rapidly.

I was simply amazed by the change that just happened… my client was also very surprised at what happened to him. Yes, less is more…just amazing.

Yuji Yamagami | Senior Auditor & Trainer/Owner, Ennovation